Apple has recently developed a new round of promotional activities for the iPhone 6s, the company released two video ads for iPhone 6s, to promote its 4K video capture and Touch ID. The first ad called “Fingerprint” mainly exhibit the widely features of Touch ID, including open the password-protected applications, view flight, paid via Apple Pay and so on.
“Using Touch ID on the iPhone 6s, your fingerprints are not limited to unlock your phone.” iPhone 6s uses a new generation of Touch ID technology, in addition to more features, its transient response speed also one of the highlights.
The second ad for the “Onions”, Apple describes the 4K video recording on iPhone 6s by a short family sitcom humor. “With the 4K video capture on iPhone 6s, everything you photographed looks so magical, even onions.” IPhone 6s Plus is the best one on shooting ability among the current iPhone product line, because it not only supports 4K video capture, as well as optical image stabilization feature.
Unlike before, Apple does not use too much celebrities in the ads, just focus on the iPhone 6s feature. In less than 24 hours, Apple will announce Q2 earnings, the earnings release will provide a look at sales of the iPhone 6s and 6s Plus following Apple’s record first quarter, which saw the company announced 74.8 million iPhone sales and $ 18.4 billion profit on $ 75.9 billion in revenue. Apple has warned that iPhone sales will decline in the March quarter, potentially leading to Apple’s first year-over-year decline since the iPhone was released in 2007.